In addition, we will continue to focus on the following areas in the future: Digitization of our customer cards New online shop for B B customers Expansion of sales on marketplaces Are there any other challenges that WM BEAUTYSYSTEMS and its marketing specifically anticipate? How are you preparing for this? WM BEAUTYSYSTEMS sees digitization as a success for the future. We designed our websites and web shops to be mobile-friendly at an early stage and will continue to update them based on the results of our analysis. We place target group-oriented and regional advertisements and dovetail them into cross-media marketing.
In doing so, we always take into account our focus on whatsapp mobile number list acquiring new customers and activating existing customers. In addition, we always have an overview of the current marketing trends, especially in the social media area,and test them in a targeted manner. What do you think, how will your market and the consumer behavior of your target groups be different when the pandemic takes a back seat? We assume that our market in the beauty, wellness and cosmetics industry and that demand will quickly return to normal and increase after the pandemic. In general, the trend towards a healthy, vital and beauty-conscious lifestyle is growing. That is why we are aligning our concept in our SUNPOINT beauty & tanning studios more strongly in the future. For example, through the use of modern, health-promoting tanning and training equipment and new, highly effective care series.
We also assume that our customers will become more sensitive to our online offerings and use them more. more clicks despite the pandemic local companies remain relevant While no one wants to relive , from a marketing perspective we can say that it produced an intriguing paradox: On the one hand, e-commerce experienced an unprecedented boom. On the other hand, people longed for social interaction and campaigned for local businesses. But how has local trade changed as a result of the pandemic? For our latest study "The New Face of Local" we analyzed almost , medium-sized company locations worldwide. We wanted to find out whether consumers.